Contents04 sections
Your website isn't a brochure, and most business sites are treated like one: something with your details on it that goes up and then sits there. A brochure does not generate leads. A site built to work does, all day, every day.
01What Should a Website Do All Day?
What a good salesperson does. Greet people, answer their questions, build enough trust for a decision, and ask for the next step, 24 hours a day and 7 days a week, without calling in sick. Every page has a purpose, and every section moves the visitor closer to contacting you.
02Why Is a List of Services Not Enough?
Most services pages read like a grocery list. "We offer landscaping. We offer lawn care. We offer tree trimming." So does every other landscaping company in town. The page has to say why someone should pick you: how you work, which problems you solve that the others do not, what customers say about you.
Say what you do, then say what the customer gets out of it.
03Where Does the Visitor Go Next?
Someone reads your About page and there is nothing at the bottom, so they leave. Every page should end with a next step. "Call for a quote." "Send the form and I will come back today." Nobody should hit the end of a page with nowhere to go.
04How Do You Know If It Is Working?
You would not hire a salesperson and never check the numbers. Track the traffic, look at which pages get visited, see where people leave. A contact page with 100 views and no submissions is telling you something. A website is a tool to measure, maintain, and improve, which is most of what the monthly care on our sites is for.