Blog
Why customers can’t find you on Google, and what to fix first on the site they do land on. Written for shops and trades around Baytown.
Running Series
Showing up when someone searches
Google, the map pack, reviews, and every free lever a local business has for being the result someone clicks. Your profile, your pages, and your schema markup.
Read the SeriesWhat a page costs to open
Load times, the numbers Google measures a page by, and the difference a fast site makes to the phone ringing. What slows a page down, and what to fix first.
Read the SeriesLayout, color, and the path to the call
How a page is laid out, what it says first, and why some sites turn visitors into customers while better-looking ones do not. Homepages, forms, logos, copy.
Read the SeriesRunning a business online
The decisions that land on the owner: who to hire, what to sign, what to keep current, and what to stop worrying about. Plain answers, one question at a time.
Read the SeriesBudgets, quotes, and what comes back
Plain figures on what a website costs to build and to keep, what the cheap one really costs, and how to read a quote line by line before you agree to it.
Read the SeriesOne trade at a time
What a website has to do for one trade at a time: the pages it needs, the questions it answers, and the jobs it books. Plumbers, roofers, electricians, HVAC contractors.
Read the SeriesAn electrician does not have a lead problem, an electrician has a wrong-call problem. A pricing page does not price the jobs, it filters the calls.
Next
Tell us about the business and what isn’t working. You get a plan and a price before any work starts.
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