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Series · 06 articles
Speed & Vitals
Load times, the numbers Google measures a page by, and the difference a fast site makes to the phone ringing.
- 06Site SpeedAugust 31, 20266 min readWhy Your Site Is Fast on Your Laptop and Slow on a PhoneYou open the site on your laptop and it snaps up. Your customer taps it from a truck in Mont Belvieu and stares. Here is what changes between the two, and what you can do about it this week.
- 05Site SpeedFebruary 20, 20265 min readWhy Your Wix Site Is Costing You CustomersWix, Squarespace, GoDaddy builders — they're easy to use. They're also slow, bloated, and full of code that makes Google cringe.
- 04Site SpeedFebruary 8, 20265 min readImage Optimization: The Easiest Speed WinYour site is slow and the fix might be as simple as shrinking your images. Compression that keeps the quality takes an afternoon.
- 03Site SpeedJanuary 25, 20265 min readHow Fast Should My Website Load?Google publishes the target and then grades every site against it. Here are the grades on work I have shipped, including the ones that came back low.
- 02Site SpeedJanuary 21, 20265 min readBounce Rate: What It Is and How to Fix ItIf people land on your site and leave without touching anything, the page is answering the wrong question.
- 01Site SpeedNovember 19, 20255 min readWhy Fast Websites Make More MoneyMore than half of mobile visitors leave a page that takes longer than three seconds to load. Most of the fixes take an afternoon.
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