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Series · 06 articles
Speed & Vitals
Load times, the numbers Google measures a page by, and the difference a fast site makes to the phone ringing. What slows a page down, and what to fix first.
- 06Site SpeedAugust 31, 20266 min readWhy Your Site Is Fast on Your Laptop and Slow on a PhoneYour site snaps up on your laptop and stalls on a phone in a truck in Mont Belvieu. The phone has a tenth of the processor, and the images are the fix.
- 05Site SpeedFebruary 20, 20265 min readWhy Your Wix Site Is Costing You CustomersWix, Squarespace, and GoDaddy builders are easy to use. They are also slow, heavy with code you never asked for, and harder for Google to read.
- 04Site SpeedFebruary 8, 20265 min readImage Optimization: The Easiest Speed WinImage optimization is the easiest speed win a slow site has. Resize, convert to WebP, compress, and most of the wait goes away in an afternoon with no code.
- 03Site SpeedJanuary 25, 20265 min readHow Fast Should My Website Load?Google publishes the target and then grades every site against it. Here are the grades on work we have shipped, including the ones that came back low.
- 02Site SpeedJanuary 21, 20265 min readBounce Rate: What It Is and How to Fix ItBounce rate is the share of visitors who land and leave without touching anything. What counts as normal, why they bounce, and how to fix it.
- 01Site SpeedNovember 19, 20255 min readWhy Fast Websites Make More MoneyMore than half of mobile visitors leave a page that takes longer than three seconds. What slows a site down, what a slow second costs, and how to check yours.
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