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Series · 04 articles
Trade Playbooks
What a website has to do for a particular trade — the pages it needs, the questions it answers, and the jobs it books.
- 04Tips for OwnersSeptember 1, 20266 min readElectricians: A Pricing Page That Stops the Tire-Kicker CallsAn electrician does not have a lead problem, an electrician has a wrong-call problem. A pricing page does not price the jobs; it filters the calls, so the ones that come through are the ones you want.
- 03Tips for OwnersAugust 30, 20266 min readRoofers: The Storm Week Your Website Either Handles or It Does NotA hail line rolls through Baytown and by morning half the neighborhood is calling roofers. The site that answers first wins that week — and a roofer earns most of the year on weeks like it.
- 02Tips for OwnersAugust 29, 20266 min readHVAC: The Two Seasons Your Website Has to Be Ready ForA dead air conditioner in July and a furnace tune-up in November are two different visitors wanting two different things from the same website. Here is how to build for both.
- 01Tips for OwnersAugust 28, 20266 min readWhat a Plumber's Website Actually Has to DoA burst pipe at 11pm is not a browsing session. Here is what a plumbing website has to get right in the ninety seconds before someone calls the next result.
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