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Series · 04 articles
Trade Playbooks
What a website has to do for one trade at a time: the pages it needs, the questions it answers, and the jobs it books. Plumbers, roofers, electricians, HVAC contractors.
- 04Tips for OwnersSeptember 1, 20266 min readElectricians: A Pricing Page That Stops Tire-Kicker CallsAn electrician does not have a lead problem, an electrician has a wrong-call problem. A pricing page does not price the jobs, it filters the calls.
- 03Tips for OwnersAugust 30, 20266 min readRoofers: The Storm Week Your Website Has to HandleA hail line rolls through Baytown and by morning half the neighborhood is calling roofers. The roofing site that answers first wins the week.
- 02Tips for OwnersAugust 29, 20266 min readHVAC: The Two Seasons Your Website Has to Be Ready ForA dead air conditioner in July and a furnace tune-up in November want different things from one HVAC website. The homepage leads with the season it is in.
- 01Tips for OwnersAugust 28, 20266 min readWhat a Plumber's Website Has to DoA burst pipe at 11pm is not a browsing session. The seven things a plumbing website has to get right in the ninety seconds before someone calls the next result.
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