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Series · 08 articles
Design That Sells
How a page is laid out, what it says first, and why some sites turn visitors into customers while better-looking ones do not. Homepages, forms, logos, copy.
- 08DesignMarch 8, 20265 min readWhat "Mobile-First" Actually MeansMobile-first is not a shrunken desktop page. It means the page was shaped by the worst conditions it will ever be opened in: a phone on one bar.
- 07BusinessFebruary 22, 20265 min readYour Website Isn't a BrochureYour website isn't a brochure. It should greet people, answer their questions, and ask for the call around the clock, the way a good salesperson does.
- 06DesignJanuary 25, 20265 min readWhy Nobody's Filling Out Your Contact FormThe longest form we have ever built is also the one people finish. What empties a form is friction, not length, and most of the friction is on a phone.
- 05DesignJanuary 20, 20265 min readAccessibility: The Website Requirement You're IgnoringWeb accessibility is a legal requirement small business sites routinely miss, and the fixes (contrast, alt text, form labels, keyboard use) also help you rank.
- 04DesignJanuary 7, 20265 min readColor Psychology: Why Your Website Colors MatterWebsite colors register before a single word is read. What each color says, the mistake that makes a homepage loud, and how to pick a palette.
- 03DesignNovember 18, 20255 min readHow to Write Website Copy That Doesn't Sound Like a RobotWebsite copy that does not sound like a robot is the sentence a customer already says, written down. Three client sites that do it, and what they avoided.
- 02DesignOctober 15, 20255 min readWhy Your Website's Homepage Is Doing Too MuchA homepage that tries to say everything says nothing. What belongs on it, what belongs on the other pages, and three client sites cut to the part that works.
- 01DesignOctober 8, 20255 min readWhat Makes a Good Logo (And Why Yours Might Need Work)Your logo is the first thing a customer sees, on your site, your Google listing, and your invoices. Four checks tell you whether yours is doing the work.
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