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Series · 08 articles
Design That Sells
How a page is laid out, what it says first, and why some sites turn visitors into customers while better-looking ones do not.
- 08DesignMarch 8, 20265 min readWhat "Mobile-First" Actually MeansNot a shrunken desktop page. A page whose shape was settled by the worst conditions it will ever be opened in.
- 07BusinessFebruary 22, 20265 min readYour Website Isn't a BrochureToo many business websites just sit there like a digital flyer. Your website should be working for you around the clock.
- 06DesignJanuary 25, 20265 min readWhy Nobody's Filling Out Your Contact FormThe longest form I have ever built is also the one people finish. Length was never what was killing yours.
- 05DesignJanuary 20, 20265 min readAccessibility: The Website Requirement You're Probably IgnoringWeb accessibility is a legal requirement, and small business websites routinely miss it.
- 04DesignJanuary 7, 20265 min readColor Psychology: Why Your Website Colors Matter More Than You ThinkColor is doing work on your site whether you chose it deliberately or not.
- 03DesignNovember 18, 20255 min readHow to Write Website Copy That Doesn't Sound Like a RobotThree client sites that say what they mean, and the industry phrasing every one of them could have used instead.
- 02DesignOctober 15, 20255 min readWhy Your Website's Homepage Is Doing Too MuchA homepage that tries to say everything says nothing. Three client sites that got theirs down to the part that works.
- 01DesignOctober 8, 20255 min readWhat Makes a Good Logo (And Why Yours Might Need Work)Your logo is the first thing people notice about your brand. Four checks tell you whether yours is working.
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