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Owner's Handbook

The decisions that land on the owner: who to hire, what to sign, what to keep current, and what to stop worrying about. Plain answers, one question at a time.

  1. 06Does My Business Actually Need a Website?Yes, your business needs a website, even with a Facebook page and a Google listing. Those platforms can change the rules on you. A site is yours.
  2. 05Why Every Business Needs a Privacy Policy PageIf your site has a contact form it collects personal information, and that carries obligations most small businesses have not met.
  3. 045 Website Mistakes Small Businesses Keep MakingThe five website mistakes small businesses keep making: no next step, stock photos, a hidden phone number, a broken phone layout, and a site nobody updates.
  4. 03How to Pick a Web Developer Without Getting BurnedHow to pick a web developer when you do not know the trade: five checks that show who will build the site and who will stop answering after the deposit.
  5. 02How to Tell If Your Web Developer Knows What They're DoingSome developers can back up what they say and some cannot. The green flags, the red flags, and the questions to ask before you sign.
  6. 01Your Website Is Your Best EmployeeYour website never calls in sick and never goes home. What a good one owes you, what a stale one costs you, and how to tell which you have.

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