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Getting Found

Google, the map pack, reviews, and every free lever a local business has for being the result someone actually clicks.

  1. 07Schema Markup: The SEO Trick Nobody Talks AboutStructured data hands Google a fact instead of a paragraph to guess at. On a parts catalog it is the difference between being found and being described.
  2. 06What Google Actually Cares About in 2026Forget keyword stuffing and meta tag hacks. Most of what Google weighs now is your website itself rather than your content.
  3. 05Why Your Competitors Are Outranking You on GoogleYou know your business is better. So why does the other guy show up first? Here are the most common reasons — and they're all fixable.
  4. 04Why Your Website Needs a Blog (Even If You Hate Writing)You didn't start a business to write articles. A blog is there to get you found on Google.
  5. 03Local SEO: The Free Marketing You're IgnoringMost of local search comes down to naming the places you actually work, in the words people actually type. It costs nothing and almost nobody does it.
  6. 02Google Business Profile: The Most Important Free Tool You're Not UsingIt's free, it takes 20 minutes to set up, and it's the single biggest factor in whether local customers find you online.
  7. 01How to Get More Google Reviews Without Being AnnoyingGoogle reviews are gold for local businesses. Getting more of them without making it weird comes down to when you ask.

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