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Series · 07 articles
Getting Found
Google, the map pack, reviews, and every free lever a local business has for being the result someone clicks. Your profile, your pages, and your schema markup.
- 07SEOFebruary 18, 20265 min readSchema Markup: The SEO Step Most Local Sites SkipStructured data hands Google a fact instead of a paragraph to guess at. On a parts catalog it is the difference between being found and being described.
- 06SEOFebruary 8, 20265 min readWhat Google Actually Cares About in 2026What Google cares about in 2026: how your site loads on a phone, how clean the code is, and whether the business looks real. Keyword tricks are not on the list.
- 05SEOJanuary 8, 20265 min readWhy Your Competitors Are Outranking You on GoogleYour competitors are outranking you on Google for four reasons: a faster site, more pages, more reviews, and a structure Google can read. Each one is fixable.
- 04SEONovember 5, 20255 min readWhy Your Website Needs a Blog (Even If You Hate Writing)Your website needs a blog because every post is another page Google can rank, answering a question your services page never will. One post a month is enough.
- 03SEONovember 3, 20256 min readLocal SEO: The Free Marketing You're IgnoringMost of local search comes down to naming the places you actually work, in the words people actually type. It costs nothing and almost nobody does it.
- 02SEOOctober 22, 20255 min readGoogle Business Profile: The Free Tool You're Not UsingYour Google Business Profile is free, takes 20 minutes to set up, and decides whether local customers find you before they ever reach your website.
- 01SEOOctober 22, 20255 min readHow to Get More Google Reviews Without Being AnnoyingGoogle reviews are free and they move your ranking. Ask right after a job goes well, by text, with a short message and a link that opens the review box.
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