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Your website needs a blog because Google ranks pages, and every post is one more. We hear the objections every week: "I'm not a writer." "Nobody reads blogs." "I don't have time." The blog is for Google before it is for readers, and Google favors fresh, relevant pages.
01How Does a Blog Help You Rank?
Your site probably has five to ten pages: home, about, services, contact, maybe a gallery. That is five to ten chances to appear in a search. Every post is a new page, so ten posts is ten more chances for someone to find you.
Posts also rank for questions your main pages cannot. Someone searching "how to unclog a drain without chemicals" will never land on your services page, but a post on that topic brings them in, and now they know your plumbing company exists.
02How Long Does a Post Need to Be?
Four to six hundred words answering a question your customers ask is enough. Think about what you get asked every week. "How often should I change my oil?" "What is the difference between laminate and hardwood?" "How long does a roof last?" Each of those is a post.
Write it the way you would text a friend who asked. Casual, short, straight to the answer. If you can explain it to a customer at the counter, you can write it down.
03Why Do Readers Call?
Because a helpful article earns trust before a word is spoken. By the time someone finds your post, reads it, and picks up the phone, they are not shopping around. They are calling the person who already helped them.
04How Often Should You Post?
Once a month is enough to start. Write what you know and answer the questions you get asked. Twelve posts over a year is twelve new pages working for you on Google, and twelve more than most of your competitors have.