Why Fast Websites Make More Money

53% of mobile visitors leave a site that takes longer than 3 seconds to load. Three seconds. If your site is slow, the people who went looking for you are landing on a competitor instead.

01Speed and SEO Are Best Friends

Google has made it very clear — page speed is a ranking factor. If your site is slow, Google pushes you down in search results. Which means fewer people find you, which means fewer customers. It's a downward spiral that starts with a bloated homepage.

02What Slows a Website Down

The usual suspects: massive image files that were never compressed, too many plugins, cheap hosting, bloated code from website builders, and third-party scripts loading things nobody asked for. Most of this stuff is fixable without a full redesign. You just need someone who knows what to look for.

03Real Numbers, Real Impact

Amazon found that every 100ms of delay cost them 1% in sales. Walmart saw a 2% increase in conversions for every 1 second of improvement. Now, you're probably not Amazon — but the principle is the same. Faster pages mean more people stick around, and more people sticking around means more money in your pocket.

Run your site through Google PageSpeed Insights right now. If your score is below 70, you've got work to do. And if you're not sure what the results mean, that's exactly the kind of thing I help with.