Why Fast Websites Make More Money

Fast websites make more money because the people who arrive stay long enough to call. Google's own research found that 53% of mobile visitors leave a site that takes longer than 3 seconds to load. Three seconds. If your site is slow, the people who went looking for you are landing on a competitor instead.

01Does Speed Affect Your Google Ranking?

Yes. Google says plainly that page speed is a ranking factor. If your site is slow, Google pushes you down in search results. Which means fewer people find you, which means fewer customers. It's a downward spiral that starts with a bloated homepage.

02What Slows a Website Down?

The usual suspects: massive image files that were never compressed, too many plugins, cheap hosting, bloated code from website builders, and third-party scripts loading things nobody asked for. Most of it is fixable without a full redesign, if someone knows what to look for.

03How Much Does a Slow Second Cost?

Amazon found that every 100ms of delay cost them 1% in sales. Walmart saw a 2% increase in conversions for every 1 second of improvement. You're not Amazon, but the arithmetic is the same at any size. Faster pages mean more people stick around, and more people sticking around means more money in your pocket.

Run your site through Google PageSpeed Insights right now. If your score is below 70, you've got work to do. And if you're not sure what the results mean, send us the score and we will tell you what is behind it.