Contents05 sections
Your Wix site is costing you customers because it is slow, and slow is measurable. Wix has a purpose: a site for a garage sale or a school project, up in an afternoon, is fine there. A business trying to get customers from the internet is a different job, and a drag-and-drop builder is working against it.
01How Slow Is a Wix Site?
The average Wix site loads in four to six seconds on a phone. Google recommends under 2.5 seconds. Google's own research found that 53% of mobile visitors leave a page that takes more than three seconds, so a site that loads in five has lost half its visitors before the first word.
Every Wix page loads code you never asked for. Tracking scripts, animation libraries, the platform's own machinery, all of it on every page whether the page uses it or not. A five-page site for a plumber should not weigh that much. On Wix it does.
02Why Does Wix Rank Lower?
Google weighs speed, how the page behaves on a phone, clean structure, and clear page titles. Wix makes each of those harder. The page structure it generates is bloated, the web addresses are odd, and the labels Google reads are limited. SEO on Wix is possible, in the way that running a race in work boots is possible.
A custom-built site gives you every one of the things Google looks at: page titles, descriptions, heading order, image sizing, structure tags, the sitemap. On Wix you get whatever the builder decides to give you.
03Why Does It Look Like Every Other Site?
Because it is a template, and a template stays a template after you customize it. The same layouts, the same animations, the same stock-photo sections. When three roofers in the same town share a theme, none of them stands out, and customers can tell.
04Is Wix Cheaper?
Not once you add it up. A custom domain, no ads, and enough storage to be useful put you on a monthly subscription that runs year after year, for a slow site you do not own. Over a few years that is serious money spent on a site that is losing you calls.
A custom site costs more up front. It is faster, ranks better, turns more visitors into calls, and it is yours. Over the life of the site it is not close.
05What Should You Do About It?
If the Wix site is your main source of leads and it is not producing them, replace it. A site built for your business, structured for Google, and built to load fast is the upgrade that shows up in the phone log. Send us the address and we will come back with a written plan and a price for replacing it.